ORIGIN tapped us to help them brand their new home safety product as they presented it to the likes of Apple, Amazon, Google, and ADT.
We named it, tagged it, and created a fun little video that resulted in a successful acquisition.
Meet:
ORIGIN WireLess
A Tag Was Born
They came to us with a tag in hand (Home Safe Home). We felt like this didn’t match the new brand, so I threw “home security’s best friend” into the first draft of the script and they loved it.
VIDEO
Objectives:
Show the consumer-facing potential of the product.
Simplify the technology for presentation purposes.
Hang out with a cute dog.
Bonus Social Shorts
“Then & Now”
VISUAL: An intimidating dog barking and growling.
VO: Home security then.
SFX: Dog barking.
VO: Home security now.
VISUAL: WOOF! app shows alert
SFX: WOOF app alerting.
VO: Get WOOF - home security’s best friend.
“Bigger Bark”
VISUAL: Dog wags its tail and lets out a little “ruff”.
VO: Is your home security system a little too...friendly?
SFX: a weak dog bark
VO: Get a bigger bark with WOOF, the wifi-wave-based home security system.
WOOF - home security’s best friend.
Creative Director: Susan Patrick
Agency: Authenticity Marketing Group