Facing a statewide shortage of behavioral health workers, the Washington Healthcare Authority tapped us to help ignite a spark in the next generation of professionals.
Washington Healthcare Authority
Campaign Featured in Ads of the World
The Ask:
Inspire people to use their lived experiences for good with a career in behavioral health.
The Idea: Lead the way
Not everyone hits rock bottom and comes out on top. It takes determination, grit, and resilience—the hallmarks of a true leader. With a career in behavioral health, you have the opportunity to leverage your life experiences and lead the way for others. This job is tough, but you are too. Show others the way, and you’ll find yourself in a rewarding career where you can take your past and help others shape their future.
The Execution:
Radio
Social
The Results:
249M+ Impressions
634k Website visits
35M+ Video views
Agency: Quinn Thomas
CD: Sharon Nalley